01 — Exposure - Seen inside the decision environment
Wheel appearances
Profile views
Spotlight visibility
02 — Decision Influence - Chosen when it matters
Spin wins
Share of selections
Competitive win rate
03 — Intent - Signals of real interest
Reservation clicks
Order clicks
Menu views
Favorites added
04 — Verified Conversions - Confirmed business outcomes
Completed reservations
Completed orders
Affiliate-tracked revenue