Built to simplify decisions. Designed to scale impact.
WHY
PICK! Exists
Every group conversation eventually lands here:
“Where do you want to eat?”
The friction is small. The repetition is constant.
PICK! simplifies recurring dining decisions while creating fun, structured visibility for restaurants.
HOW
it's Structured
PICK! is a decision-assistance platform connecting diners and restaurants through a randomized spin interface with calibrated weighting.
The platform operates on a metro-limited model, beginning with Nashville. Founding Partner Spotlight participation is capped at 25 restaurants per metro.
Impact is embedded into the structure — not layered on top.
Profit
&
Purpose
PICK! operates on a Net Proceeds Model.
A defined portion of net proceeds supports hunger relief and sustainable food initiatives. Impact scales with platform growth.
This is not a campaign. It is structural.
DESIGNED
With Intent
PICK! was developed by Aaron Johnson in collaboration with a small group of trusted advisors, drawing on more than two decades of experience in creative development and structured problem-solving.
Throughout his career — including years working in nonprofit environments and later operating a customer-facing business — giving was never conditional on success. It was practiced long before scale was possible.
As a business owner, he experienced firsthand the uncertainty of marketing spend: meaningful dollars allocated with little clarity around return. That perspective informs PICK!’s disciplined pricing and exposure structure.
PICK! operates on a Guardian–Builder philosophy—where growth is intentional, responsibility is embedded, and long-term mission protection is non-negotiable.
THE
Direction
PICK! launches metro by metro — beginning with Nashville — expanding through structured cohorts.
The objective is disciplined growth, measurable value for restaurants, and scalable impact over time.
