How PICK! Works

Turning indecision into a decision.
Favorites vs
  Discovery
PICK! opens with two simple options.
Start with what you know
              or
               Discover something new.
- Favorites includes every restaurant consumers loved.
- Discovery introduces new places to explore.
- Spotlight partners remain visible
    throughout the PICK! experience.
Mobile app screen with greeting 'Hello, Rick Hungry?' and buttons for Favorites and Discovery, plus a spotlight dining adventures section with restaurant images.
THE SPIN!
BUILD YOUR WHEEL
See something interesting?
Take a closer look —
or add it to your wheel.
- Tap the ↑ icon in PICK! Spotlight to instantly add a restaurant to your current wheel.
- Tap “MORE” to explore menus, price range indicator, and details.
- Heart a restaurant to keep it in your favorites for future spins.
SPIN
- Fair. Simple. One tap.
- Spotlight restaurants receive light weighting (~1.5×) increasing probability
- No arguing.
- No endless scrolling.
Mobile app screen showing a food discovery feature with a 'Spin' button and dining options like Office Coffee Cocktails, Shake Shack, and Mountain Boys Burger.
Smartphone screen showing a food app greeting user Rick with options to add a food pick, spin a wheel, create an event, and view dining adventures including burgers, coffee, and Shake Shack.
Mobile app screen showing two gourmet burgers on a wooden board, restaurant info for Hundred Burger including hours, address in Chicago, and price rating.
Mobile app screen showing Shake Shack restaurant details with hours, address in Chicago, menu categories, and an add to wheel button.
Mobile app screen showing Shake Shack restaurant details including address, hours, menu categories, and delivery options from Grubhub, OpenTable, and Uber Eats.
Mobile screen showing Pick app featuring Shake Shack with 4.9 star rating and button to view restaurant profile.
Decision made
The wheel stops.
No second-guessing.
- Clear winner reveal
- Rating visible
- One-tap to profile
- Respin if needed
Take action
From spin to seated.
- Reserve with OpenTable
- Order through Uber Eats
- Order through Grubhub
- View full menu & details
- Save to Favorites
Group Events
One spin. Shared Exposure.
Decide together — without the group text chaos.
- Share a room code
- Everyone adds their picks
- One unified spin
- Decision made
Smiling man with short curly hair and trimmed beard wearing a dark collared shirt.
Close-up of a young woman and man smiling and facing each other against a plain light background.
Smiling man with dark hair and beard wearing a black collared shirt against a light background.
Be the Place They PICK!
Become a Spotlight Partner
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